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Google Goggles
After purchasing it and thoroughly testing it myself. Can this latest AdWords tool really prevent Google Slap? Hi and welcome to my latest internet marketer’s ‘product review’. Well to be accurate here, the review for today is from my brother Anthony. He is a bit of a PPC guru, but never has time to blog, so I posted this review for him. This current review is for Google Goggles, a Google AdWords PPC tool. Google Goggles is a newly released Google Adwords product released by Larry Ostrovsky and Amish Shah that supposedly combats Google slap, the arch enemy of every Adwords advertiser. Larry and Amish are known for their involvement in the creation of hexatrack. As you will know, Google Slap is really an adjustment made to AdWords that penalizes (slaps) advertisers who have poor landing pages and sites with little content, or advertisers who use poor quality AdWords ads. This end results if not rectified is highly inflated unprofitable bid prices. I myself first heard about Google Goggles from Frank Kern who endorses this product. Frank Kern is well know for his many successful internet marketing products and is who, along with Ed Dale, I personally attribute my online success to. There has been much anticipation at the forthcoming release of this product and I wanted to test it out properly and see just how good Google Goggles is and if it lives up to the hype.
Google Goggles claims to potentially do following;
* Help prevent new sites being google slapped
* Help improve previously slapped web sites
* Determine your Adwords keywords quality scores even “BEFORE” google does!
* Learn your competitors quality scores
* Learn exactly what you need to do to improve your own quality scores for every keyword
* Decrease your bid prices
INSTALLING
I purchased my copy of the software for $97 and immediately upon payment via clickbank, was taken to the download page. The download page had a camtasia video showing exactly how to install the software. The software was easily installed on my PC in about 90 seconds. This product is a cross platform design, meaning the one version will install on both a PC or a Mac. It uses the “adobe air” software platform which is proven and well tested. The program is web based, meaning you are using the software on the product owners server.
USING THE PRODUCT
Basically, once you open the program, you are required to enter up to 5 keywords, and the Google Adwords ad you wish to test. That includes the ad headline, the description line 1 and description line 2, and display and destination URLs. Being an Adwords advertiser myself for the past 4 and a half years, I started by using keywords and ad’s from some of my current adwords campaigns. The results that come back with 30 seconds after clicking the ‘Get Score’ button is your quality score for each of the keywords entered. You then have the option of viewing a chart with more detailed information and the following data with a score becomes available.
* Ad Copy
* Landing Page
* Affiliate Link
* Number Pages
* Domain name
* Meta tags
* Links
* Google site map,
* Biz pages
* Video
All the above are rated on a scale from Poor to OK to Great. They results can be easily downloaded as a pdf to your desktop.
RESULTS
The results I obtained results using keywords and ads from some of my current campaigns were very accurate indeed. In almost every test I carried out, the quality scores obtained by using the Google Goggles software was the same as the quality score given by Google for the individual keywords tested. With the “View chart” option and the extended details mentioned above, the software program offers help and advice on how to improve each of the variables such as landing page, ad, domain name etc. This help comes in the way of online videos. You simply click the variable you want help with and watch the video. For example, in one of my tests, I clicked on the domain score and the video gave me detailed tips on choosing a better domain and shared results of research on whether a public or private domain was better at helping prevent google slap. I also tested Google Goggles on new domains and campaigns that were not yet live. In other words, I was able to get a quality score for keywords I was considering using in a campaign. The advantage of doing this simple research before starting your AdWords campaign is that you are able to tweak you landing page and ads before starting your campaign. That should result in keywords that are much less unlikely to ever get google slapped.
POSITIVES
The ability to gain a remarkably accurate quality score for any keyword in a matter of minutes. Ease of installation and use. A true cross platform design, meaning one version will install on both a PC or a Mac. Quick results and ability of download pdf. Suggested ways of improving each keywords quality score. 30 day 100% refund guarantee.
NEGATIVES
There is a maximum of 5 keywords that can be analyzed each time. The monthly cost of $13.95 may not suit everyone but in our opinion it is a small price to pay for such valuable information.
ADDITIONAL ITEMS INCLUDED WITH PURCHASE
When you purchase Google Goggles, you are also given an account with HexaTrack – an apparent value $67 per month. It is claimed that HexaTrack is a new tool for online marketers that uncover profitable niches and affiliate offers.
SUMMARY
Google Goggles is a newly released Google Adwords product released by Larry Ostrovsky Amish and Amish Shah that supposedly combats google slap, the arch enemy of every Adwords advertiser. Google Goggles may well solve the Quality Score problems for many AdWords Advertisers It also offers help with improving your quality scores which should help lower bid prices. I would recommend any AdWords advertisers to seriously consider this product.
Good luck and stay miserable!
Feeling contrary?
Want to buy it anyway?
You can visit the official website here"Google Goggles"